Busted: 'More content pillars = more reach'

Busted: 'More content pillars = more reach'
Five shiny pillars feel thorough. They usually just confuse the algorithm and the audience.
— The dilution effect [thread] — every extra pillar splits your signal; platforms learn slower who to show you to. [→]
— The 3-pillar starter framework [template] — one expertise lane, one personality lane, one community lane. That's the spine. [→]
— Pillar-audit spreadsheet [free] — score each by engagement-per-post; cut anything that's dead weight. [→]
— When to add a fourth [free] — only after one pillar is consistently overperforming. [→]
Narrow beats broad until you've earned the room. Saved you the scroll.