Planning frameworks edition: mix-ratio results

Planning frameworks edition: mix-ratio results
Teams that set a posting ratio and held it. What the math returned.

— Brand adopted a strict 3-1-1 mix (value / promo / personal) — promo posts converted 18% better once they were rarer. [case]
— Creator ran the 70-20-10 rule (proven / iterate / experiment) — the 10% bucket produced 3 of her year's top 5 posts. [thread]
— Newsletter capped self-promo at 1 in 5 issues — unsubscribe rate dropped from 0.9% to 0.4% per send. [free]
— Agency assigned each client a fixed educational-to-sales ratio — average client retention rose by 4 months. [template]

A written ratio beats vibes. Pick one and let scarcity work.
Saved you the scroll.