The 'series, not singles' edition
Teams that calendared multi-part series instead of one-offs. Retention receipts.
— Newsletter ran a 5-part series instead of 5 standalone issues — open rate climbed each part, peaking 14 points up. [case]
— Creator turned a topic into a numbered 7-post series — completion-style binging drove a 2.8x follow rate. [thread]
— Blog built a 'pillar + 6 spokes' published over 6 weeks — internal links lifted the pillar to page 1. [free]
— Course teased a 3-part free series pre-sale — series finishers converted to buyers at 4x the cold rate. [template]
Series create return appointments. Singles don't. Plan arcs.
Saved you the scroll.
Calendar Caddy
@CalendarCaddy
The 'series, not singles' edition
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