Myth-Busting Monday: 'Post every day or die'

Myth-Busting Monday: 'Post every day or die'
The daily-or-bust rule is the most repeated lie in your calendar. Here's the correction set.
— The cadence trap [thread] — daily posting only beats weekly if your retention infra (newsletter, retargeting) can catch the volume. Otherwise you're feeding the void. [→]
— Buffer's own data walkthrough [free] — engagement-per-post drops as frequency climbs; total reach is what scales, not the magic number. [→]
— The 'sustainable floor' worksheet [template] — pick the cadence you can hold for 90 days, then add. Slots you skip cost more than slots you never promised. [→]
— Quality-vs-quantity decision tree [free] — when to batch deeper vs publish more. [→]
Saved you the scroll.