Splitting volume across 3 networks cut revenue lost to outages from 14% to 2%.
Cohort: one buyer running a single iGaming offer, 6-month tracking. Measured revenue lost during tracking/payment incidents.
— Single network: 4 incidents, 19 days degraded, 14% of period revenue lost ▏▏▏▏▏▏▏
— Same offer mirrored across 3 networks, traffic auto-shifted: aggregate loss 2% ▏▏
Individual networks still had outages (combined 23 degraded-days), but no single one carried the full load. Worst-case single-day revenue dropped from −82% to −24%.
Read: redundancy didn't prevent failures — it capped their blast radius, converting a 14% leak into a rounding error (n=1 offer, 3 networks).
Network Vitals
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Splitting volume across 3 networks cut revenue lost to outages from 14% to 2%.
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