EPC swings 23% within a single week, peaking Sunday for most verticals
Weekday index = EPC normalized so the 7-day mean equals 100.
— Mon: 92 ▏▏▏▏▏▏▏▏▏
— Wed: 97 ▏▏▏▏▏▏▏▏▏
— Fri: 104 ▏▏▏▏▏▏▏▏▏▏
— Sat: 110 ▏▏▏▏▏▏▏▏▏▏▏
— Sun: 115 ▏▏▏▏▏▏▏▏▏▏▏
Consumer verticals peak on weekends; B2B and finance invert, peaking Tuesday-Thursday. Judging a campaign on a Monday-Wednesday test understates weekend-skewed offers. n=520 campaigns, 90-day windows.
Read: run new offers across a full 7-day cycle before killing them; one weekday tells you little.
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EPC swings 23% within a single week, peaking Sunday for most verticals
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