Reconcile your approval rate against the network's
Approval rate = approved ÷ submitted. Your tracker and theirs will disagree.
— Export both numbers for the same date window, same timezone
— Match on conversion ID, not totals — totals hide offsetting errors
— Quantify the gap as a percentage of submitted, weekly
— A persistent >3% gap signals tracking loss or silent scrubbing
— Escalate with the unmatched IDs attached, not a complaint
Gap distribution (n=8 weeks):
typical 1.4% ▏▏ · alarm threshold 3% ▏▏▏
Read: an unreconciled approval rate is two stories you're averaging by accident.
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Reconcile your approval rate against the network's
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