PLAYBOOK: Diagnose a sudden reach drop in 6 steps

PLAYBOOK: Diagnose a sudden reach drop in 6 steps
Before you blame the algorithm, run this:
— Pull your last 30 days of analytics, note the exact day impressions halved (not just the week)
— Cross-check that day against your posting log: did you add a link, a CTA, an external screenshot?
— Search your @ in the search bar logged-out — if recent posts are missing, you're in a search-suggestion filter, not a reach throttle
— Check 'Replies' vs 'Likes' ratio: collapsed replies signal a reply-quality flag, not a post-level one
— Test one clean text-only post, measure impressions/follower
— Only if all four are clean: assume a platform-wide ranking shift
Confirmed mechanic: post-level vs account-level signals show up differently. Rumored: shadowban toggles. Anchor your diagnosis to the day, not the vibe.