Set up an FAQ rich result

Set up an FAQ rich result

Today's lesson: a rich result — a normal result dressed up with extra info like stars, prices, or expandable questions — can show your FAQs right in search when you mark them up correctly.

Picture your result quietly growing three tappable questions beneath it, taking more space.

Here's the setup:
1. Pick a page that genuinely has questions and answers visible to visitors (don't fake it).
2. Add FAQ structured data — a small piece of code that labels each question and answer for Google — using a free generator and pasting it into the page.
3. Test it in Google's Rich Results Test tool before publishing.

The golden rule: the questions in the code must match the visible text exactly, or Google ignores it.

Try this: count how many real Q&As one of your pages has right now. 🎓