Myth: Be Original, Don't Copy Formats

Myth: Be Original, Don't Copy Formats
"Originality wins" is the most expensive myth in reach. The correction: proven formats are de-risked rails — your job is fresh input, not a new format. Originality belongs in the variable, not the structure. Follow the remix SOP.
1. Pick a format with a visible track record (10+ recent hits).
2. Keep the structure, swap only the topic/input to your niche.
3. Change one variable per test: caption, first frame, or subject.
4. Log which swap moved the metric.
Fully original formats spend your reach teaching the audience how to read them. Borrowed structure plus your input is repeatable; pure novelty is a coin flip.
Run it weekly.