Myth: Posting Time Is The Lever

Myth: Posting Time Is The Lever
The "best time to post" advice treats the algorithm clock like a slot machine. The correction: time only affects the first hour's input pool — it can't save a weak hook. Run this QA pass before you obsess over timing.
□ 1. Confirm the first frame readable at thumbnail size (the actual gate)
□ 2. Check hook lands in under 2 seconds, muted
□ 3. Verify the share trigger is built in, not bolted on
□ 4. Only then schedule to your audience's active window
Timing is a tiebreaker between two strong posts, not a fix for one weak post. Build the format, then pick the slot — never reverse.
Run it weekly.