Account spends great by day, garbage by evening? Dayparting.
CPAs often drift up after 6pm as cheaper inventory dries out and you compete with everyone's evening push.
Before you touch ad spend, look at the time breakdown:
— Ads Manager > Breakdown > By Time > Hour
— Find the hours where CPA is 40%+ above your average
— On CBO you can't pause hours cleanly, so use an ABO + ad schedule to mute the worst block
Don't kill a whole campaign over 3 bad hours.
Pull your hourly breakdown tonight. You'll probably find one ugly window eating margin.
Scale or Stall
@ScaleOrStall
Account spends great by day, garbage by evening? Dayparting.
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