<b>Reactivation costs 0.18x of new-acquisition CPA per restored player</b>

<b>Reactivation costs 0.18x of new-acquisition CPA per restored player</b>
Reactivation rate = share of churned players (no deposit 60+ days) who deposit again after a campaign. Operators run these; smart affiliates can negotiate a cut of the upside.

Modeled on a ~5,000-player dormant cohort:
— Baseline organic reactivation (no campaign): 4.1% over 90 days.
— With a targeted free-bet/match offer: 11.7%.
— Incremental restored players: 7.6% × 5,000 = 380.
— Restored-player NGR runs ~70% of a fresh FTD's first-90 NGR.

The cost to restore averaged ~$32/player (bonus + ops) versus a fresh-acquisition CPA of ~$180 — an 0.18x ratio. Reactivated players are the cheapest NGR in the funnel, full stop.

The affiliate angle: most contracts ignore reactivation entirely. Negotiating a small RevShare on reactivated-via-your-list players captures a margin pool nobody is pricing.

Benchmark of the day: a churned player is worth ~70% of a new one at ~18% of the cost — reactivation beats acquisition on ROI by a factor of ~3.9x.