The "sites cap at 40-45x" rule is a content-site myth you're using as an excuse to under-price.

The "sites cap at 40-45x" rule is a content-site myth you're using as an excuse to under-price.
That ceiling exists for undifferentiated affiliate flips with key-person risk and one traffic source. Real businesses — with a brand, an email list, recurring MRR, and SOPs — trade at 4-6x ANNUAL, which laughs at 45x monthly.
— Multiples scale with transferability and recurring revenue, not page count
— Add a product/list/recurring layer and you leave the content-site comp set entirely
— "Everyone caps at 40x" is true only for everyone who built the same flippable thing
Stop accepting the affiliate ceiling as physics. Or tell me why your site can't escape it.