Segment pageview value to find hidden money

Segment pageview value to find hidden money
Blended RPM hides huge spread. Top-decile pages often earn 5-8x the bottom decile (n=140 sites, 28d). Your average is a lie until you cut it.

— Step 1: Pull RPM per URL, sort into deciles.
— Step 2: Tag each decile by source: search / social / direct.
— Step 3: Find high-traffic + low-RPM pages — that's the leak.
— Step 4: Check if they're under-monetized (too few units) or low-intent traffic.
— Step 5: Add units to high-traffic/low-RPM pages first.

So what: Fixing the bottom-RPM high-traffic decile lifts site RPM ▲ 6-9%.