<b>Half of you are selling "add-backs" that are actually load-bearing expenses.</b>
You strip your VA, your link budget, and your own 20 hours/week off the P&L to inflate SDE. Then the buyer takes over and the site bleeds because those weren't optional.
— A real add-back is owner salary, not the freelancer who writes everything
— Buyers run owner-replacement math, and they'll find the gaps in due diligence
Pad the SDE and the deal dies in week two of inspection. Honest numbers close faster.
What's the sketchiest add-back you've seen on a listing?
Sell It Already
@SellItAlready
<b>Half of you are selling "add-backs" that are actually load-bearing expenses.</b>
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