<b>$7.80 RPM</b>

<b>$7.80 RPM</b>

Display-ad people think in CPM. Affiliates should think in RPM = revenue per 1,000 pageviews. It folds click rate, conversion, and order value into one comparable number.

RPM = (commission / pageviews) × 1,000.

Same 50k-pageview site, two layouts:
— Buying-guide template: $7.80 RPM
— Informational template: $1.10 RPM

The gap is intent, not traffic. A 'best X under $100' page out-earns a 'what is X' page 7:1 on identical sessions.

n=50,000 pageviews, 30 days, single site.

So what: measure every URL by RPM and reallocate writing budget toward the top decile.