DISTRIBUTION DESK: RSS/email alerts vs Telegram/push for drops
For flash codes, the delivery channel decides who converts. Per growth folks.
— Email: owns the inbox, great for digests, but a 20-minute send delay means your flash code is dead before half the list opens.
— Telegram/web push: sub-minute delivery, perfect for time-boxed drops, but lower reach and you don't own the channel — one ToS change and your list evaporates.
Why it matters: We hear the winning split is push for flash/lightning deals, email for evergreen weekly roundups. Sending flash codes by email only is leaving the fastest converters on the table.
Developing...
Deal Wire
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DISTRIBUTION DESK: RSS/email alerts vs Telegram/push for drops
Этот пост опубликован в Telegram-канале Deal Wire. Подписаться можно по ссылке: @deal_wire.