SOP 18: The Revenue Concentration Audit

SOP 18: The Revenue Concentration Audit

A site earning $5k/mo from one source is worth less than one earning $3k from five. Map the dependency before you price.

— Single affiliate program over 50% of revenue? FLAG. One program shutdown ends the business.
— Single page driving over 40% of revenue? FLAG. One algorithm update ends it.
— Single keyword cluster ranking the money pages? FLAG. Check the SERP volatility.
— Programs with net-30+ payment terms or minimum thresholds? FLAG. Cash flow risk on transfer.
— Any revenue source you cannot personally replicate or re-sign post-sale? FLAG. It may not transfer to you.

PASS = no single point of failure carries the P&L. FAIL = discount the multiple, or require an earnout tied to that source.

Save this — run it every deal.