Keyword tools are the wrong instrument for the AI era. You need an entity audit.

Keyword tools are the wrong instrument for the AI era. You need an entity audit.

LLMs reason about things — companies, people, products — not strings. The question isn't "do I rank for keyword X," it's "does the model know my brand is a distinct entity and what it's associated with." That's a Knowledge Graph and consistency-of-mentions problem, and your keyword planner can't see it.

If the model can't identify you as an entity, no amount of keyword work saves you.

Fight me.