n=140 sites, 28d, illustrative ranges:
— Personal finance $38 ▮▮▮▮▮▮▮▮▮▮
— Insurance/legal $34 ▮▮▮▮▮▮▮▮▮
— B2B/SaaS $26 ▮▮▮▮▮▮▮
— Health $19 ▮▮▮▮▮
— Tech/gadgets $15 ▮▮▮▮
— Travel $13 ▮▮▮
— Recipes/food $11 ▮▮▮
— Entertainment $7 ▮▮
Gap is advertiser intent, not effort. Finance buyers convert a $400 lead; recipe buyers sell a $9 spice jar.
So what: a finance article at 1k views/mo beats a recipe at 3k. Pick the niche before the keyword. ▲ 3.5× spread top-to-bottom.
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