Ban the word "value" from every caption you write.

Ban the word "value" from every caption you write.

Hot take: "I drop value daily" means nothing — it's the copywriting equivalent of saying "I do stuff." Value is the reader's verdict, not your label. The second you name it, you've admitted the post didn't deliver it on its own. Show the tactic, name the number, share the receipt. Let them call it valuable.

Agree? Quote-tweet your worst "value" line.