STRATEGY WIRE: Niche vertical deal site vs broad everything-aggregator

STRATEGY WIRE: Niche vertical deal site vs broad everything-aggregator
Post-helpful-content, the calculus flipped. Here's the read.
— Niche (e.g. only SaaS deals, or only fashion): thin merchant pool but deep topical authority, the exact thing AI overviews now favor for entity trust.
— Broad aggregator: massive surface area, but you're fighting RetailMeNot-tier domains on every term and your topical signal is mush.
Why it matters: Multiple operators tell us their niche sub-brands now outrank their flagship aggregator on category terms. The breadth play needs domain authority most new entrants will never reach. Narrow wins faster in 2026.
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