UGC 'I bought it' post vs a comparison page — different funnel stages, don't mix them up

UGC 'I bought it' post vs a comparison page — different funnel stages, don't mix them up

I kept slapping affiliate links on raw review content and wondering why EPC was trash.

The fix was matching format to intent:

— UGC unboxing / 'here's my honest take' → top of funnel. Builds want. Soft link, low click rate but warm.

— 'X vs Y vs Z' comparison table → bottom of funnel. The buyer's already decided to buy SOMETHING.

Comparison pages out-converted reviews 4:1 on the same product. But reviews fed the retargeting pool that the comparison page closed.

Run review content for reach, comparison content for the kill. Stop expecting one to do both.

Map your last 5 posts to a funnel stage tonight.