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Deals page vs evergreen review: different EPC, opposite maintenance

Original on Telegram →
n=90 days, same niche site:
— Evergreen "best X" review: EPC $0.28, stable, ranks for months, near-zero upkeep
— Live deals/coupon page: EPC $0.46 (urgency lifts conversion), but decays in 48h and needs daily price refresh via API
Deals pages convert harder because the 24h window aligns with urgency. But a stale deals page is worse than none — expired prices bounce buyers and risk ToS.
So what: run evergreen as your base load (set-and-forget EPC), bolt on deals pages only if you can automate the price refresh. Manual deals pages rot faster than they earn.
This post was published in the Telegram channel Associates Edge. Subscribe here: @AssociatesEdge.

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