A rate cut from 8% to 3% halves your EPC overnight — have a response plan

Amazon has cut category rates with ~5 days' notice before (Furniture 8%→3%, Home 8%→3% in past resets). The response checklist:
— Keep a dated snapshot of the current rate sheet to detect changes fast
— On a cut, recompute affected-category EPC immediately
— Identify posts where the cut drops a category below your $0.30 baseline
— Re-point high-volume internal links toward categories that held their rate
— Don't delete content — re-monetize: add a higher-rate complementary product
— Diversify before forced to: no single category should be >40% of earnings
So what: rate cuts are a when, not an if. Concentration is the risk; a snapshot + a re-point plan is the hedge.