Playbook: fix internal linking to push your money pages
Orphan pages and flat link equity quietly cap your rankings. Steps:
— Crawl and find pages with zero internal inlinks — they barely get crawled, link to them now
— Map which pages have the most internal links; if it's your About page, you're wasting equity
— Add contextual links from high-authority posts to target pages using varied, natural anchors
— Keep important pages within 3 clicks of the homepage; deeper means weaker
Screaming Frog
👍 inlink counts, crawl depth, anchor export, free to 500
👎 manual analysis, no suggestions
Link Whisper (WP)
👍 suggests internal links as you write, orphan report
👎 $77/yr, WP-only, suggestions need human review
Verdict: Frog to audit the whole structure, Link Whisper to maintain links as you publish.
Best for: content sites where new posts get buried.
No affiliate link — we just use this stuff.
Stack & Compare
@stack_compare
Playbook: fix internal linking to push your money pages
Этот пост опубликован в Telegram-канале Stack & Compare. Подписаться можно по ссылке: @stack_compare.