Playbook: build a lead form that actually converts and routes

Playbook: build a lead form that actually converts and routes

A form that just emails you is a dead end. Build it right:
— Cut fields to the minimum; every field past 3 drops completion ~10%
— Add conditional logic so B2B and consumer leads see different questions
— Wire instant routing — to a CRM and a Slack ping, not just an inbox
— Add spam protection (honeypot + rate limit) before going live, or drown in bot submissions

Tally
👍 free unlimited forms, Notion-style editor, logic included
👎 fewer native integrations, basic styling

Typeform
👍 high-converting one-question flow, slick, deep integrations
👎 $25/mo+, response caps on lower tiers sting fast

Verdict: Tally if budget rules and you'll Zapier the rest, Typeform when conversion rate justifies the price.

Best for: solo marketers replacing a clunky contact form.

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