You're leaving caps on the table because you ask wrong. Here's the negotiation sequence.
Don't beg for a cap raise — earn it on paper. The sequence: Day 1, hit your current cap consistently for a full week, no gaps. Day 8, send the AM your EPC and conversion quality numbers, not a request. Day 9, ask for a specific number, not "more." Day 10, offer the advertiser something — better-quality geo, lower refund rate. Caps move when you de-risk them, not when you whine.
Biggest cap you've ever negotiated? Agree or fight me 👇
Verdict Desk
@VerdictDesk
You're leaving caps on the table because you ask wrong. Here's the negotiation sequence.
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