Pitching a statistic vs. pitching a story

Pitching a statistic vs. pitching a story

Reporters quote two kinds of sources: ones who give a hard number, and ones who give a vivid example. Knowing which a query wants helps you pick the right angle.

1. A statistic pitch — "In our data, open rates dropped 14% after the change." Great for articles that need authority and proof.
2. A story pitch — "One client almost quit, then tried this and recovered in a week." Great for human-interest or how-to pieces.

Think of it like seasoning a dish. Some recipes need salt (numbers); some need a splash of color (a story). Match the flavor to the dish.

How to tell: if the query uses words like "data," "trends," or "survey," lead with a number. If it says "example," "experience," or "story," lead with a moment.

Try this today: reread one query and underline whether it asks for proof or for a story.