Set a kill rule before you launch, not at 2am

Set a kill rule before you launch, not at 2am
Kill rule = the loss number where you cut a creative dead, no feelings.

My pre-launch ritual:
— Pull avg payout. Mine's $40
— Set kill at 1.5x payout spent, zero conversions → $60
— Write it on the campaign name: "KILL@60"
— Auto-rule in the dash, not your willpower

Written before launch = no "let it ride" cope at midnight. Name your kill number right now.