Your sellers.json gets crawled hourly

Your sellers.json gets crawled hourly

Heard: large DSPs snapshot SSP sellers.json files on a tight cadence — sometimes hourly — and diff them. A seller_id that appears, vanishes, then reappears reads as instability and can get the seat throttled, not just flagged.

— Churning seller_ids looks like spoof-prone inventory
— Confidential entries (name/domain redacted) draw extra scrutiny, not less

Impact: treat sellers.json as a stability signal — stop hot-editing it, stage changes. (rumor)