06 September 2026
Case #038: When the smartlink beat my own judgment Mixed mainstream pop traffic, $1,900 to spend, a dating vertical. The question was whether to run a single direct offer I'd hand-picked or hand the t…
05 September 2026
Case #052: The match type that drained a week A loans campaign, $2,800 budget, Google Search. I built it twice on purpose: one ad group on exact match, one on broad match with smart bidding, same offe…
04 September 2026
Case #047: Two cold audiences, one offer Same insurance lead offer, same lander, $3,000 split evenly between Facebook and Google Search. I wanted to know which channel actually owned this vertical bef…
03 September 2026
Case #061: The tracker that ate my margin We started a nutra campaign on cloud-hosted Voluum because setup took twenty minutes. Day 1 looked clean: $1,200 in, $1,510 back, 25% up. Then we scaled to 40…
02 September 2026
Case #009: Revenge buying, and the hole I dug deeper A promising offer turned on me. $700 spent, $300 back over three days, a 57% loss, and I took it personally. So I did the dumbest thing in the play…
01 September 2026
Case #027: The same mistake I made four times in a row I'd burn through a campaign, kill it, and start the next one clean — new offer, new angles, fresh slate, fresh optimism. Felt productive. Over a …
