05 September 2026
The same report could go out two ways, and the choice shaped the whole campaign We had a strong study and a familiar fork. Give it as an exclusive — one outlet, all of it, first — or run an embargo, l…
04 September 2026
Two stories sat in the queue: one would expire by Friday, one would never expire Newsjacking — hooking your comment onto a breaking story — and the evergreen asset are often pitched as rivals. A cyber…
03 September 2026
The budget meeting came down to one question: do we ask, or do we already know? A SaaS team had two routes to a linkable asset. Route one: commission a survey — a thousand respondents, a panel provide…
02 September 2026
The query reply and the cold pitch went out the same week A fintech founder I advised wanted credit-card data coverage. We ran two motions in parallel. One: replying to journalist queries (the old HAR…
01 September 2026
The placement that got unpublished a week later A brand celebrated a strong feature — until seven days in, the article quietly vanished. The reporter had run a figure from the brand's pitch, a reader …
31 August 2026
The thought-leadership pitch with nothing to leech onto A consultancy pitched their partner as a commentator on supply-chain risk. Smart guy, good quotes. But six months of pitching earned almost noth…
