SOP: Wire Up Server-to-Server Postbacks

SOP: Wire Up Server-to-Server Postbacks

No postback = blind optimization. Set it before spending.

— Step 1: Generate a unique click_id per click; pass it into the offer URL as the network's expected param.
— Step 2: Register your postback URL in the network with {click_id} and {payout} macros.
— Step 3: Whitelist the network's postback IPs on your endpoint to block spoofed conversions.
— Step 4: Map the returned click_id back to the original source/sub-ID for attribution.
— Step 5: Return HTTP 200 fast; networks retry or drop on slow/error responses.
— Step 6: Fire a test conversion; confirm it lands with correct payout and source.

Log every inbound postback raw. When attribution disputes happen, the raw log is your proof.

Repeat: validate one test postback per network after any tracker update.