Forcing account creation at checkout costs a median 8% in completed orders vs offering guest checkout.

Forcing account creation at checkout costs a median 8% in completed orders vs offering guest checkout.
From 6 ecommerce tests, range 4-14%, larger drop on first-time visitors.
The account requirement front-loads friction before the user has commitment. Guest + post-purchase "save your info" recovers most account signups anyway.
— Forced account ▮▮▮▮ completion
— Guest option ▮▮▮▮▮▮ completion
Offer guest by default; capture the account after the money clears, not before.
Read the number, not the story. [n=6 tests · first-time skew]