Exit-intent surveys get ~3% response; mid-task micro-surveys get ~11% but bias the funnel they measure.
Response rates from one SaaS onboarding, two placements.
Exit surveys catch leavers cleanly but with thin sample. Mid-task surveys get volume but the interruption itself depresses conversion in the measured cell — you contaminate the metric.
— Exit ▮▮▮ response, clean
— Mid-task ▮▮▮▮▮▮ response, contaminating
Run mid-task surveys on a holdout slice only, never the whole funnel.
Read the number, not the story. [n=1 onboarding · response %]
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Exit-intent surveys get ~3% response; mid-task micro-surveys get ~11% but bias the funnel they measure.
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