"Ezoic beat my AdSense by 50%, so it's the better network"

"Ezoic beat my AdSense by 50%, so it's the better network"

Fair: Ezoic's machine-learning placement testing genuinely finds layouts a manual AdSense setup never would.

But what you compared was optimized-Ezoic vs unoptimized-AdSense. AdSense Auto Ads plus a few manual experiments closes most of that gap — you just never ran them.

🚩 Hidden variable: effort asymmetry. Ezoic does the layout testing for you, so its number reflects months of optimization. Your AdSense number reflected whatever you set up in 2019 and forgot.

The comparison isn't network vs network. It's "a tool that optimizes" vs "a tool I never optimized." Different thing entirely.

Not saying Ezoic's testing is bad — saying a 50% jump over a setup you abandoned proves nothing about the ceiling.