SOP #50 — The 30-Day Stabilization Plan

SOP #50 — The 30-Day Stabilization Plan

The first month after close is about preventing decay, not growth. Run this checklist day one.

1. Days 1–2: confirm every login works and DNS points to your control. Fail if anything still routes through the seller.
2. Day 3: snapshot rankings, traffic, and revenue as your post-close baseline.
3. Days 4–7: keep the publishing cadence identical to the seller's. Fail if you go dark.
4. Day 10: verify ad and affiliate payouts now arrive to your accounts. Fail if any still pay the seller.
5. Day 14: review uptime and broken links. Fix before they cost rankings.
6. Day 30: compare baseline vs current. Fail if down 10%+ with no plan to investigate.

Save this — run it every deal.