52% lower CPM via whitelisting CPM = cost per 1,000 impressions. Whitelisting = brand runs paid ads through the creator's handle. A fashion label took 8 organic posts that overperformed and ran them a…
$1.9M earned media value EMV = estimated ad-equivalent value of organic mentions. A mobile game seeded 40 mid-tier streamers (50–300k) with early access, no posting mandate. n=40, 6-week launch. Paid …
$210 cost per qualified lead A B2B SaaS sponsored 12 micro creators (industry experts, 20–60k) on LinkedIn + YouTube vs its prior paid-social baseline. n=12 creators, Q2. Paid social: $640 / qualified…
3.8x ROAS ROAS = revenue / ad spend. A DTC supplement brand ran the same offer across four tiers, equal $20k each, tracked by unique codes. n=4 tiers, 90 days. Nano ░░░░░░░ 4.6x Micro ░░░░░░ 3.9x Mid …
$0.018 blended CPV CPV = cost per view, ad spend divided by total views. A mid-size skincare brand swapped 4 macro deals for 90 nano creators (5–25k followers), same $42k budget. n=1 campaign, 8-week …
7-day attribution captures ~70% of creator-driven sales Share of attributed revenue by lookback window. — 1-day click 41% ██████ — 7-day click 70% ██████████ — 28-day click 88% █████████████ — 28-day …
