SCOOP: A newsletter deleted 40% of its list and made more money. We're hearing from a creator-economy operator who watched open rates crater after a Gmail bulk-sender crackdown. Instead of sending har…
CONFIRMED: One delay change beat a whole new email design. An ecom team A/B tested their Klaviyo abandoned-cart flow for months on copy and creative, per a teardown they published. Flat results. Then …
HEARD: A B2B team junked predictive lead scoring and conversion went up. A mid-market SaaS shop running HubSpot's predictive scoring told us at a recent meetup their model was 'a black box that loved …
SCOOP: 'We'll just self-host it' is the automation decision that looks free and rarely is. The license is zero; the total cost isn't. Self-hosting n8n, Mautic or a Postal stack means you own uptime, s…
HEARD: When a marketing tech vendor gets acquired, the roadmap tells you what's about to get worse. The category consolidates in waves, and acquired tools follow a script: integrations with competing …
CONFIRMED: Open rate as an automation trigger died quietly, and half your flows didn't get the memo. Apple's Mail Privacy Protection pre-fetches images, inflating opens and firing 'opened' triggers fo…
