Warm Up a Brand-New Ad Account

Warm Up a Brand-New Ad Account

A fresh account has no history, so TikTok trusts it less at first. Let's warm it up so your real campaign launches smoothly.

— First: complete your business info and verify payment; gaps trigger reviews.
— Next: launch one small Reach or Traffic campaign at $20 a day for 3 days. Cheap signals build trust.
— Then: let the pixel record a handful of events from real visitors.
— Only after that: start your Conversions campaign with the data already flowing.

A common mistake is launching a big Conversions budget on day one with an empty pixel; TikTok has nothing to learn from.

Don't worry if this feels slow; three patient days save you weeks of bad delivery.

Try this: launch one $20 Traffic campaign today as your warm-up. Small and steady wins.