Map Your Standard Events Correctly

Map Your Standard Events Correctly

Standard events are the named actions TikTok understands, like ViewContent, AddToCart, and CompletePayment. If you mislabel them, optimization breaks. Let's map them right.

— First: list your real funnel steps, for example product page, add to cart, checkout, purchase.
— Next: match each step to TikTok's official name (a sale is CompletePayment, never Submit Form).
— In Events Manager, fire each event on its true page only.
— Finally: pass a value and currency on CompletePayment so TikTok can optimize for revenue, not just count.

A common slip is firing Purchase on the thank-you page that reloads, which double-counts sales.

Try this: write your funnel as 4 lines, then label each. Don't worry, you can edit events anytime without losing data.