If you wrote your hook once, it's wrong. Write it five times and burn the first four.

If you wrote your hook once, it's wrong. Write it five times and burn the first four.

The drill:
— Version 1: what you actually want to say (delete this).
— Version 2: start with the result, not the setup.
— Version 3: start with the objection the viewer already has.
— Version 4: start with a number that sounds impossible.
— Version 5: combine the two strongest.

First-draft hooks are confessions, not hooks. The good one is always the version you'd be slightly embarrassed to say out loud.

Write five. Agree or fight me?