Catching device-reset fraud: 18% of 'installs' were one click farm A UA team scaled a CPI campaign on a cheap incent source and CPI looked great at $0.42. Retention told another story — D1 was 4%. Usi…
Rewarded video: swapping waterfall for in-app bidding lifted eCPM 27% A puzzle app ran a 14-tier rewarded waterfall in ironSource. Top tiers were starved because manual eCPM floors were stale by weeks…
Adjust to AppsFlyer migration: the 11% attribution gap nobody warned about A fintech app ran both MMPs in parallel for 30 days before cutting over. Same SDK events, same campaigns. The gap: AppsFlyer …
One SKAdNetwork conversion-value remap, +31% measured installs A mobile gaming buyer was under-attributing iOS because their conversion schema fired the postback at first session open, before SKAN's 2…
pLTV tools and the cold-start problem nobody warns you about Predictive LTV modeling (native in AppsFlyer, Adjust, or your own warehouse) promises early ROAS calls from D0-D3 signals. The catch is the…
Open Measurement SDK: what it does and doesn't verify OMSDK is the IAB standard for in-app viewability and verification, and it's genuinely better than self-reported numbers. But buyers over-trust it.…
