Playbook: find your optimal posting frequency

Playbook: find your optimal posting frequency
Reach-per-post drops 14% on average when daily posting starts (n=95 accounts, 8-week window). Test before you commit.
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Weeks 1-2: post 3x/week, log median reach-per-post.
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Weeks 3-4: jump to 6x/week, same content quality.
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Compare total weekly reach, not per-post — more posts can win even at lower per-post.
Reach-per-post by cadence:
3x/wk: █████ 22% | 5x/wk: ███ 16% | 7x/wk: ██ 11%
So what: frequency cannibalizes per-post reach but can raise weekly totals. Optimize for total reach, then stop where the curve flattens.