SOP: Shipping a landing page to live traffic
Run this before any new lander gets a single paid click.
Stage 1 — Technical
☐ Page loads under 2.5s on a throttled mobile connection (Owner: dev)
☐ All outbound links carry the click ID macro
☐ Pixel and postback fire on the thank-you state, verified in network tab
Stage 2 — Content
☐ Headline matches the ad angle word-for-word
☐ No placeholder text, broken images, or lorem ipsum
☐ Legal footer, privacy link, and age gate present if required
Stage 3 — Tracking
☐ UTM scheme matches the campaign naming convention
☐ Heatmap or session recording installed
☐ A/B variant has a different URL slug, not a query flag
Owner: dev for tech, buyer for content. Trigger: lander marked ready for review. Done-when: a real test click is recorded in the tracker with correct UTMs.
Save this. Run it every time.
The Ops Playbook
@TheOpsPlaybook
SOP: Shipping a landing page to live traffic
Этот пост опубликован в Telegram-канале The Ops Playbook. Подписаться можно по ссылке: @TheOpsPlaybook.