Allocate a $50k budget across 3 tiers in 4 moves

Allocate a $50k budget across 3 tiers in 4 moves

The split that beats a single-macro buy:
— 50% to micro (10-50k): efficiency core, $0.04-0.06 CPV
— 30% to mid (50-500k): reach + production polish
— 20% to nano (under 10k): proof, niche trust, $0.02-0.03 CPV

Move order: book micro first to set your CPV baseline, then buy mid against that number, hold nano for whitespace audiences.

So what: macro buys are a reach insurance policy, not a default — leave them out below $100k.

Benchmark: micro-heavy mixes return 15-30% better blended CPV than macro-led (n=64 campaigns).