Choosing broker vs private sale by 'gut feel' is how you overpay a 15% fee or undersell by 30%.

Choosing broker vs private sale by 'gut feel' is how you overpay a 15% fee or undersell by 30%.
Use the decision tree, not vibes:
— Under $30k and you have your own buyer pool? Private. The broker fee eats your whole upside.
— $30k-$250k, no audience, want max price? Broker — their buyer list outbids your network every time.
— Over $250k or any earnout structure? Broker plus an M&A lawyer, non-negotiable.
— Complex tech or migration risk? Broker, so a neutral party referees the handover.
The fee isn't the cost. The wrong channel is.
Sold private to dodge a fee and netted less? Tell me the math.