How to size an exclusivity clause before agreeing

How to size an exclusivity clause before agreeing
Exclusivity = a promise not to work with competing brands for a set time. It limits your future income, so you measure it before saying yes.

Map out four edges:
— Which brands count as rivals? (the whole category, or 3 named companies?)
— How long? (the campaign, or 6 months after?)
— Where? (just this platform, or all your channels?)
— Worldwide, or one region?

Example: 'no other protein brands for 90 days' is narrow and fair. 'No supplements ever, anywhere' is huge — charge a lot more or shrink it.

Your move: ask them to name the exact competitors. Vague exclusivity is the costliest kind to accept.